SCOTTSDALE, AZ – Putting safety first in the COVID-19 pandemic, the Fiesta Bowl Organization will share kindness statewide with a traveling tour called Kindness Arizona. The new project is a re-imagination of this past season's Fiesta Bowl Parade to bring community impact across the state.
 
Kindness Arizona takes the community focus of the two organizations and brings funds, equipment, supplies and cheer directly to communities around the state. The 25-stop, five-day tour from March 22-26, will roll through the Phoenix Metro, Flagstaff, Prescott and Tucson.
 
Given the current restrictions, the annual Fiesta Bowl Parade will return in late December 2021. Arizona's most attended single-day event will march down its customary two-mile route through Central Phoenix and pay homage to the Fiesta Bowl's 50^th Anniversary.
 
"As we looked at how to support those who need additional resources in communities throughout Arizona, the concept of a Kindness Arizona caravan with multiple activities in each city quickly became a reality," said Fiesta Bowl Executive Director Mike Nealy. "Unfortunately, we missed the Fiesta Bowl Parade this season, but we are looking forward to spreading kindness across the state."
 
Kindness Arizona efforts will include funds to schools and community groups, revitalizing facilities, donating hygiene kits and performing random acts of kindness in every location to surprise people in need. The Fiesta Bowl chose local organizations that aid the lives of Arizonans in the areas of youth, education and supporting front-line workers.
 
The Fiesta Bowl Parade has always served as a mechanism for giving back, including the distribution of $25,000 in gift cards during the 2018 Parade. Delivering "shock and awe" moments with surprise gifts, donations, celebrity appearances and acts of service, Random Acts of Kindness have been made around the state to the tune of nearly $1 million in the last three years.
 
In lieu of staging events in front of large gatherings of fans, Kindness Arizona celebrates the goodness within our communities, meets the most pressing and supports organizations and people who are improving lives within their communities. The surprise nature of the event will bring smiling faces and memorable reactions, inspiring others to take part in the #KindnessRevolution.
 
ABOUT THE FIESTA BOWL ORGANIZATION
Since 1971, the Fiesta Bowl is a world-class community organization that executes innovative experiences, drives economic growth and champions charitable causes, inspiring pride in all Arizonans during and outside of college football bowl season. As a nonprofit organization, it is driven by its vision for the importance of community outreach and service. Through the PlayStation® Fiesta Bowl, Guaranteed Rate Bowl and its year-round events, such as the Fiesta Bowl Parade, corporate partnerships and numerous community events throughout the year, the organization provides charitable giving to enhance Arizona nonprofit organizations that serve communities through youth, sports and education. Learn more at www.FiestaBowl.org and @Fiesta_Bowl on Twitter.

Media Contacts: Scott Leightman (sleightman@fiestabowl.org; 480.517.6291)