Where
This is an online event.Event Contact:
SCORE Education CommitteeSCORE Greater Phoenix
(928) 421-3778
workshops@scorephoenix.org
Mastering Your Online Presence
Leverage the power of the internet and digital marketing to drive sales for your business
Digital marketing is advertising delivered through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. As a digital marketing manager you are responsible for enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
You will learn the 5 elements of successfully using the internet and digital marketing to get exposure and sales for your business
1) A prospect-friendly and effective sales process
2) A mobile-first website that is conversion and search engine optimized
3) On-going search engine optimization
4) CRM with email nurturing
5) Digital advertising
This is a FREE on-Line workshop.
Presenter
John Alpaugh has over 25 years of experience working for Fortune 500 companies like IBM, Procter and Gamble, and PetSmart where he held a variety of positions in Financial Planning, Brand Management, Strategic Planning, and Chief Marketing Officer. He is currently the CEO of CyberMark, a digital marketing agency located in Phoenix, AZ.