The Tempe Chamber Business Academy, presented by Wells Fargo, is a virtual curriculum developed by the Chamber's Business Innovation and Strategy Council designed to give businesses and business leaders the knowledge they need to grow their companies and strengthen our community.
This month's topic will be facilitated by Mike Jones. Learn more about our speaker here.
February Topic: Marketing
Whether its your ads, website, brochure, or newsletter - all of your marketing is telling a story. But is it the right one? Is it really resonating with customers?
There's an undeniable temptation to make your brand the hero of your story. But in reality, the customer must be the hero and your brand must be the guide. Whether you're providing tax services or making dairy products or consulting business leaders, your brand is helping your customers through specific struggles to the best possible outcome - and that's the story you must tell with conviction, clarity, and creativity.
In this workshop, Mike Jones will cover why a Brand Story is so necessary for effective brand communication and a proven framework (and real-world examples) for creating one that is unique to your brand.
The six-month Business Academy is currently in session, if you would like to learn more about becoming a part of the academy, contact us at firstname.lastname@example.org.
Links will be sent to registered attendees only.